By Ken Bechard.
Errol Cerit, VP of Industry Affairs and Supply Chain for FCPC, always states in his opening remarks that this year FCPC Supply Chain Symposium will be the best ever, and he is always right!
This week I attended my third FCPC Supply Chain Symposium and was blown away by the quality of speakers this year. Most impressive was a detailed talk by John Phillips, SVP Customer Supply Chain PepsiCo through the “Convergence of the Digital and Physical Worlds” highlighting technological advances that have, and will continue, to change the dynamic of the consumer goods retail industry. John detailed how social media and even video games are being used to create brand recognition as well as future consumer interfaces, such as virtual stores and fully automated kiosks. In a nearly 2-hour presentation that felt like 20 minutes John peppered us with interesting late night satire video on emerging innovations as well as demonstrating the potential of his prototype Google glass while wearing them for portion of the presentation. He even had a live demonstration of “flying drone product delivery” as an exclamation point for his call to action.
We all need to pay attention to the future of retail innovation to maximize our potential and not get left behind. I was left fascinated however feeling a little “behind the times” “#imgettingold.”
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